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You can use headline news or obscure news as your hook. It could be local, national, or international.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area.
Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your firm manufactures bracelets that also secretly function as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
Got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. This is much easier than it sounds. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. When you reach the person covering your topic, explain your news connection in four sentences or less. If you leave a voicemail message, please end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
This type of pitch can also be sent by email if you have an email address that is reliable for a reporter or tip line. Keep it brief and to the point and include a phone number as well as your email address for a reply.
It takes too long to pitch media outlets individually when you want to get national media attention for your story. If you have a particular media outlet you think would be a likely match for your publicity angle, contact them as described above. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release presents your news tie-in in a specific journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Above all, do not delay. Don't delay. What's hot today might not be as exciting tomorrow or next week. You can learn all of the steps here now so that you are ready to take action when you hear about news that could make you famous.
1. Maintain the Reading Level
Every content writer should strive to create understandable content as their first goal. We all know that not every Google user has a high level of education.
I only want to point out that your posts should contain fewer than 1% of the sentences from the 'Flesch Reading Ease Test. This will ensure that everyone can understand your content. This leads to a better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. Users won't wait for more than a few seconds to load pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simplest techniques of OnPage Optimization.
3. Use Images and Videos
Search Engine Optimizers must include images and videos in all content. Because, humans will easily understand anything by watching images and videos.
Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.
4. Google Voice Search
Public has changed their way of searching. Now a days people use to simply ask their queries in Google Voice Search. They are able to get answers quickly by doing this operation. Search engine optimizers should be updated by switching to Google Voice Search.
5. Post in Yahoo! & Bing
Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. Recent research has shown that Yahoo! is a better place to publish your posts. Bing and Yahoo! will lead to more traffic.
6. Switch to 'https'
Many content writers will use http protocol to publish their articles. Here is a new technique to increase the site traffic. Switch to https from http. It was also a well known latest SEO On Page Optimization technique.
7. Use keywords in comments
On Page SEO Techniques is also a great way to increase traffic through comments. Because, Google bots will consider comments along with the post. Some users will leave long comments. Writers can make use of those comments. Writers can use those comments to insert one or two keywords whenever they find large comments.
Don't stuff the keywords. The comment should look natural even after adding the keywords. This allows writers to generate more traffic by including comments on their posts. https://issuu.com/othlasytmp/docs/202410 |
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