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The news you use as a hook might be front-page stuff or much more obscure. It could be local, national, or international.
Let's say you're a plumber and you learn that the price of copper, which has been sky-high for the last year, suddenly dropped. The connection is that homeowners will soon have an opportunity to undertake kitchen or bath renovations for less because the price of copper pipes will be lower.
Or, an earthquake strikes halfway around the globe, killing thousands in a city considered to be at low risk of quakes. You are an owner of an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area.
Or a celebrity's young girl is kidnapped, ransomed, and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Your bracelets would have allowed the police to locate the girl within minutes.
You got the idea?
The business seeking publicity for the first two situations serves local customers only. Therefore, they should focus their publicity tie-in efforts on local newspapers, TV, and radio. The third situation is where the company should first target national publicity as their customers can be found anywhere.
It is easy to get involved with your breaking news connection by calling a media outlet that you believe would be interested in your story and locating the editor or reporter who handles it. This is much easier than it sounds. You see, tips are the lifeblood of news organizations, so that unlike companies that shield employees from the public, they have to have a system of channeling story suggestions to the proper person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you're leaving a voice mail message, end with your call-back number. If you are speaking to someone live, end your pitch, close the conversation, and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. Keep it brief and to the point and include a phone number as well as your email address for a reply.
When you're trying to interest national media in your story, pitching media outlets one by one takes too much time. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." If you don't have the time or desire to distribute a press release, it is worth writing one.
A press release is a news release that presents your news tie in in a journalistic-style format. (Google "sample press release" to find models to follow.) Normally these are 400 words or less - a page or so - in length. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Keep the Reading Level at the Recommended Level
Every content writer should strive to create understandable content as their first goal. We know that every Google user is not a highly educated person.
All I want to say that, you post should contain less percent of 'Flesch Reading Ease Test' sentences. So that, every age group of people will understand your content. This leads to a better traffic generation.
2. Site Speed
Make sure that, your site is working super fast. We all know that users will not wait more than few numbers of seconds to load their pages. In order to load your pages faster remove the unwanted content in your post. This is one of the simple techniques of OnPage Optimization.
3. Use Images and Videos
Every Search Engine Optimizer must use the images and videos in their content. Because, humans will easily understand anything by watching images and videos.
A great way to use On Page SEO Techniques is to use Info Graphics (Display the exact message in a single image) in your content.
4. Google Voice Search
The public has changed the way they search. Now a days people use to simply ask their queries in Google Voice Search. By doing this operation they are getting answers very easily. Due to this reason, search engine optimizers need to update themselves by switching to Google Voice Search.
5. Post in Yahoo! & Bing
The latest technique for SEO On Page Optimization is publishing articles in Yahoo! & Bing. We use to publish our posts in Google. But, the latest researches have declared that publish the posts in Yahoo! Bing and Yahoo! will lead to more traffic.
6. Switch to 'https'
Many content writers will use the http protocol while publishing their articles. Here is a new technique to increase the site traffic. Switch to https from http. It was also a well known latest SEO On Page Optimization technique.
7. Use keywords in comments
On Page SEO Techniques is also a great way to increase traffic through comments. Google bots will also consider comments. Some users will leave long comments. Writers can make use of those comments. Whenever writers find big comments insert the one or two keywords in that comment.
Don't stuff the keywords. The comment should look natural even after adding the keywords. In this way, writers can generate more traffic even by using comments for their posts. https://www.scribd.com/document/599338084/202722News-Telegraph |
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