| haburttujy's Forum Info |
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How To Breathe New Life Into Your Old Content with Repurposing
Believe it or not, creating good content is not easy. It takes a lot of time, effort, research, money, and effective marketing and SEO implementation for the content to do its job. When companies allocate a tremendous amount of resources for a solid piece of content, it only makes sense to use it in different ways to reach specific audiences on each search engine and the social platforms the audiences utilize. And while we all try to create evergreen pieces that will drive traffic for the long-term, those pieces need to be continually updated to ensure that the information provided is valid and useful. In last week's #Semrushchat, the community and guest @lilachbullock discussed the reasons behind and the strategies for content repurposing. Below we have several important insights on things to do, things to avoid, factors to consider, and tools to make repurposing easier. Check them out and share your thoughts in the comments or via social. What is the difference between content repurposing and revamping? “Revamping is often adding to or modifying existing content. Repurposing is using the same topic to create entirely new content. Like turning a portion of a blog into a video or infographic.” — Kelsey Ray Banerjee “When you repurpose you're basically rejacketing it. For example, a blog post can be turned into an infographic, a Slideshare presentation, etc., whereas content revamping means optimizing it to make it better. Think new stats, images, gifs, quotes from experts, etc.” — Sharanya-Manola “I'd say repurposing your content means approaching it from another angle, with a different goal in mind — perhaps targeting a new audience. Revamping is improving what you've already got.” — Rachel Handley “Repurposing — taking an existing piece of content and creating new channel-specific content from it. Revamping — refreshing or optimizing existing content to make it better or more relevant. I.e., updating a blog post to help it rank better in search.” — Ashley Luk “CONTENT REPURPOSING — Widens your immediate reach and usually happens close to the publish date of the original piece. CONTENT REVAMPING — Helps bring in new traffic/maintain current organic traffic and occurs much later when a piece needs work to remain relevant.” — Mark Gustafson “Revamping vs Repurposing is making the existing content better with more information, data, images, etc. VS changing the content into infographic/video/other formats to cater to different platforms and audience.. https://new.allinclusive.agency/search-engine-optimization-service |
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